MAGAZINE B (MUJI) Magazine


MAGAZINE B (MUJI)

Magazine B

Issue: #53


B is an ad-less monthly publication introducing well-balanced brands around the globe.

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.



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