This month, Magazine B introduces Nars, a cosmetics brand launched by French makeup artist François Nars in New York in 1994.
The simply designed, but vividly pigmented, cosmetic brand is loved by many professional makeup artists and women who admire the images that the brand suggests. Nars has maintained a long partnership with Fabien Baron, who designed the matte black packaging that forms a large part of the brand's strong identity. Also, Nars has been breaking away from trends in choosing models and made unconventional choices to suggest authentic feminine beauty. Inspired by its founder, Nars has become known as a brand loved primarily by consumers who want to project a professional air, and as one that represents confident, sexy women.